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The F.D.A. and Acetaminophen
03/12/02 J.R. Rogers
Since about 2001, the FDA has been taking a deeper look into dangers associated with taking acetaminophen (best known under the "Tylenol" brand name). There are about 600 products on the market that contain acetaminophen and in many instances, consumers are not even aware of it. They include pain, cold and flu remedies that are sold over the counter.

Acetaminophen and Liver Injury: Q & A for Consumers

Food Consumer - ‎5 hours ago‎
On June 29 and 30, 2009, FDA will hold an advisory committee meeting in Adelphi, Md., about how to address the problem of liver injury related to the use of ...

FDA To Determine How to Avoid Acetaminophen's Health Risks

RedOrbit - ‎5 hours ago‎
The FDA on Monday began talks with a panel of more than 35 experts to determine new ways to avoid overdose of the common pain-relieving and fever-reducing ...

Acetaminophen and Your Liver

GoozNew - ‎7 hours ago‎
Overuse of acetaminophen, the active ingredient in over-the-counter pain relievers like Tylenol and Excedrin, ...

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FDA Scrutinizes Acetaminophen's
Liver Risk

ABC News - Dan Childs - ‎5 hours ago‎
Acetaminophen -- widely known by the brand name Tylenol -- is a subject of FDA scrutiny today as regulators explore the risk of liver failure ...

 

FDA Scrutinizes Painkillers

WCPO - Suzanne Murray - ‎1 hour ago‎
Three popular over-the-counter painkillers will be under the microscope this week in the government's effort to reduce overdoses. ...

 

Acetaminophen Worries: The End of NyQuil as We Know It?

Wall Street Journal Blogs - Jacob Goldstein - ‎3 hours ago‎
The Obama-era FDA is pushing hard on safety issues for over-the-counter drugs — witness the recent Zicam dustup and stronger safety ...

 


 

Why do these companies care so much?

Even though Tylenol and Advil went generic long ago, the brand equity they provide is still vital to both companies. Tylenol is one of the best-known brands in J&J's consumer-products basket, which has provided a major cushion in a rough economy. While J&J's prescription-drug and medical-device units have stagnated of late, its consumer business has been growing about 10% year-over-year. Consumer products accounted for $16 billion of the company's $64 billion in sales last year. (The company does not break out Tylenol sales.)

J&J's consistent leadership on drugstore shelves has helped its stock weather the recession better than that of some of its pure-play competitors: J&J's stock has fallen only 3% this year, while consumer giant Procter & Gamble (PG) has dropped 14%, and prescription drugmaker Pfizer has lost 13%.

Pfizer is now trying to be less of a pure play, which is why it announced in January that it would buy Wyeth for $68 billion. Advil is one of the crown jewels in that purchase, with sales of $673 million in 2008. In 2006, Wyeth introduced Advil PM, a direct competitor to the similarly named Tylenol PM. Both pain drugs contain a sleep medication. Sales of Advil PM rose a remarkable 17% in 2008, after Wyeth advertised the drug heavily on television. Advil PM was the fastest growing product for Wyeth Consumer Healthcare, the unit that accounted for 12% of the company's $22.8 billion in sales last year.

BusinessWeek

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